The assignment was to create the first national image campaign for METRO Group. The huge Cash & Carrier is spread all over the country but how they do their commerce worldwide is a mystery for the consumer. So we turned interesting facts into a dynamic and versatile campaign. Shot on location worldwide.
Agency: stöhr Markenkommunikation, Düsseldorf
Writer: Ralf Zilligen
Photo: Jan Zwart
Production: Eric Locke