The assignment was to create the first national image campaign for METRO Group. The huge Cash & Carrier is spread all over the country but how they do their commerce worldwide is a mystery for the consumer. So we turned interesting facts into a dynamic and versatile campaign. Shot on location worldwide.

Agency: stöhr Markenkommunikation, Düsseldorf

Writer: Ralf Zilligen

Photo: Jan Zwart

Production: Eric Locke